Promotion & Marketing

Promoting your incentive, convention or meeting in a unique way will generate much excitement, sustain participants in the middle of the program, and add to the travel experience. Well executed promotion will result in higher registrations and participation. The increased profitability through increased pursuit of the goal, registration fees, and customer involvement as a result of an effective promotion and marketing campaign will more than pay for itself. Planners and organizers are able to amplify the impact of their programs with successful promotion and marketing. Sutton & Associates creates customized marketing programs to assist your organization in achieving your goals.


Pre-Marketing Promotion could include:

  • Customized plan within your budget
  • Creation of a theme
  • Event launch
  • Direct mailings
  • Amenities and gifts
  • Celebratory events
  • Motivational programs
  • Broadcast emails and use of social media to get your message out


A well designed promotion plan will pay for itself through tangible (bottom line) and intangible (morale, enthusiasm, fun, appreciation) benefits.


Promotion and Marketing are said to be the most important component of ANY incentive, convention, or meeting. When executed professionally, it will motivate your prospects and members, stimulate sales, and create a "WOW" to your program. Partner with Sutton & Associates to create this momentum and excitement with your next meeting or incentive.

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