Our Story

Sutton Planning is a business-to-business travel management company that specializes in corporate travel incentives and destination meetings. With over fifty years of experience in the travel industry, we bring decades of expertise, a proven track record of success, destination knowledge, and enduring partnerships within the Virtuoso Travel Network. The evolution of our business began in 1971 and since then has continued to grow and flourish. We are forever grateful for all of the amazing clients that have made us who we are today! 


Alabama World Travel (AWT) was founded for corporate air travel


Alabama World Travel (AWT) expanded into leisure travel

a group of women standing next to each other.


Incentive Conceptswas born to manage corporate incentives


Rebrand of the incentive division to Sutton & Associates


Celebrated 50 years in business with two flourishing divisions:

  • Alabama World Travel: leisure travel
  • Sutton & Associates: corporate incentives, meetings, & events


Rebrand of Sutton & Associates to Sutton Planning

Our Story Continues to Unfold & We Invite You to Join Us on Our Journey…