Our Story
Sutton Planning is a business-to-business travel management company that specializes in corporate travel incentives and destination meetings. With over fifty years of experience in the travel industry, we bring decades of expertise, a proven track record of success, destination knowledge, and enduring partnerships within the Virtuoso Travel Network. The evolution of our business began in 1971 and since then has continued to grow and flourish. We are forever grateful for all of the amazing clients that have made us who we are today!
1971
Alabama World Travel (AWT) was founded for corporate air travel
1989
Alabama World Travel (AWT) expanded into leisure travel
1992
Incentive Conceptswas born to manage corporate incentives
2000
Rebrand of the incentive division to Sutton & Associates
2022
Celebrated 50 years in business with two flourishing divisions:
- Alabama World Travel: leisure travel
- Sutton & Associates: corporate incentives, meetings, & events
2023
Rebrand of Sutton & Associates to Sutton Planning