With every new year comes the newest trending travel incentive destinations. Is there any better way to reward your top performers with once-in-a-lifetime experiences in a truly unique and unforgettable destination?
2026 is shaping up to be an exciting year for incentive travel, as many incentives continue to shift toward meaningful one-of-a-kind experiences paired with exceptional accommodations that elevate the overall journey. With locations that reward achievement while encouraging engagement and connection, these top-notch destinations are setting the standard for travel incentives that feel intentional and have a long-lasting impact. Here are Sutton Planning’s top 10 incentive travel destinations we’re most excited about for 2026!
Japan
Japan continues to gain momentum as a premier incentive destination thanks to the variety of experiences offered within one incentive. Tokyo delivers a fast-paced urban atmosphere supported by world-class dining and entertainment, with accommodations like Aman Tokyo providing a refined and serene retreat above the city. Alternatively, guests may also experience the historic Japanese temples and traditional neighborhoods of Kyoto for immersive cultural excursions, as well as the pristine beaches of Okinawa for a relaxed island getaway at Halekulani Okinawa.
Spain
Spain remains a strong incentive travel favorite thanks to its vibrant culture, walkable cities, and polished hospitality infrastructure. Major cities like Barcelona showcase striking Spanish architecture with coastal energy and a lively culinary scene, anchored by Mandarin Oriental, Barcelona. Other cities like Madrid add historic charm through their renowned museums and a social dining culture centered on tapas and late evenings, with resorts like Rosewood Villa Magna offering a sophisticated home base for incentive groups. Continuing into 2026, Spain delivers elegance and lively historic energy, perfect for high-impact programs.
Hawaiian Islands
The Hawaiian Islands continue to offer a timeless incentive experience rooted in the natural beauty of the land, as well as relaxation and outdoor exploration. On the most popular island of Maui, luxury stays at Four Seasons Resort Maui at Wailea and Montage Kapalua Bay provide an indulgent setting with oceanfront views, championship golf, and exceptional spa experiences. Island activities like sailing and snorkeling further encourage connection and restoration, making Hawaii a dependable and rewarding choice for incentive travel in 2026.
Canada
As Canada began to stand out in 2025 for its dramatic mountain scenery and refined hospitality, it has become a highly anticipated destination for the new year. In the bustling location of Alberta, iconic mountain destinations provide a breathtaking backdrop for incentive programs, with Fairmont Banff Springs and Fairmont Chateau Lake Louise offering grand accommodations set among alpine landscapes where participants can ski, canoe on glacial lakes, and indulge in fire-side dinners. While travel incentives here often emphasize outdoor experiences and wellness that foster meaningful connection, Canada continues to appeal as a destination that feels both impactful and approachable.
South Africa
Get ready to see the Big Five and sip world-class wine with an experience that feels truly once-in-a-lifetime, as South Africa delivers an incentive journey filled with culture and a high contrast from any other incentive destination. This unique location offers unforgettable moments through private safaris, vineyard tastings in the Winelands, coastal experiences in Cape Town, and elevated dining throughout. Luxury stays at One&Only Cape Town and Delaire Graff Estate pair the iconic scenery of an African safari with high-touch service and memorable group experiences.
Australia
Australia delivers incentive experiences that feel dynamic and engaging, as activities often include harbor cruises, curated food and wine experiences, and behind-the-scenes cultural access within its major cities, paired with immersive moments tied to the country’s expansive natural surroundings. Luxury stays at Crown Towers Sydney provide a polished home base, while the destination’s scale allows itineraries to feel fresh, elevated, and memorable.
Jackson Hole, Wyoming
Jackson Hole offers travel incentives shaped by shared outdoor moments and a retreat-style atmosphere, with direct access to Grand Teton National Park. Days often include guided wildlife safaris, scenic excursions through the Tetons, and time spent exploring protected landscapes that feel expansive and immersive, followed by relaxed evenings that encourage connection. Luxury stays at Four Seasons Jackson Hole and Amangani elevate the experience through thoughtful service, sweeping views, and a setting that supports both engagement and downtime in nature.
Ireland
It’s hard for anyone to spend time in Ireland without getting attached to it. Incentives often include scenic drives through the countryside, guided walks through historic cities like Dublin and Killarney, evenings filled with live music, and private tastings that feel relaxed and social. Groups can enjoy castle tours, curated dining experiences, and time exploring small towns that showcase local character. Stays at Ashford Castle and Adare Manor boost your stay with refined accommodations and spaces well suited for group gatherings in the picturesque Irish countryside.
Anguilla
It doesn’t take long for groups to settle into a slower, more relaxed pace in Anguilla, which is part of what makes this Caribbean destination work so well for incentive travel. Time here often revolves around beach time, sailing excursions, snorkeling, and authentic, world-class Caribbean meals that encourage conversation and connection. Luxury accommodations at Cap Juluca, A Belmond Hotel, and Aurora Anguilla Resort & Golf Club raise the experience with refined five-star amenities and a private beach atmosphere well-suited for high-level incentives and retreats.
Costa Rica
Spending time surrounded by rainforest and wildlife naturally sets the tone of Costa Rica, where days often include guided jungle walks, wildlife encounters, time at thermal hot springs, and outdoor activities that feel engaging without being overly demanding. The pace encourages a balance of adventure and rest, allowing participants to recharge while still sharing meaningful experiences. Stays at Nayara Springs and Nayara Tented Camp frame the experience with secluded settings, thoughtful design, and service that complements the one-of-a-kind environment that is Costa Rica.
Ready to reward and engage your team at a truly unique and one-of-a-kind destination? Connect with us today to let us plan your next 2026 incentive, meeting, or retreat!