Is there any better way to drive your company’s sales while rewarding your top performers than with an unforgettable travel incentive? Throughout the years, Sutton Planning has designed numerous successful President’s Clubs, from programs in the renowned wine country of Napa Valley to the magical lights and lava in Iceland. But what exactly is a President’s Club? What truly goes into designing one, and what makes them successful?
What is a President’s Club?
A President’s Club refers to an incentive travel program designed to recognize and reward top-performing employees and sales representatives. Typically hosted by a company’s leadership, their CEO or President celebrates their company’s outstanding business achievements. Well-designed President’s Clubs serve as an elite recognition for those who exceed performance targets within a certain time span.
What are the best practices for designing a President’s Club?
- Setting clear qualification criteria: Defining specific and measurable business goals for eligibility ensures transparency and understanding for employees who want to qualify for a once-in-lifetime opportunity that builds company culture and loyalty.
- Choosing an exclusive destination: Numerous President’s Clubs are set in bucket-list destinations like tropical resorts, luxury cruises, and relaxing getaways, incorporating exclusive and serene settings with executive networking opportunities for participants.
- Personalizing the experience: Offering customized experiences, such as personalized itineraries and gifting, recognizes individual achievement. President’s Clubs also most often provide the opportunity for participants to bring guests, enhancing the exclusivity of the incentive.
- Building excitement: Early announcement of President’s Clubs creates anticipation and drives engagement, while incentive marketing campaigns keep the momentum of the program going.
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Post-program momentum: Following up with winners and keeping them involved extends the excitement of the incentive program and advances employee engagement and participation. Collecting participant feedback also helps to continuously improve the experience for the following year.
How do I calculate a President Club’s success?
The success of a President’s Club is measured through its tangible and nontangible benefits. When a President’s Club is driving positive results, more employees achieve higher performance levels and even exceed their goals. If the enthusiasm surrounding the program increase each year as well, then so does the employee engagement and motivation, thus yielding higher productivity among both participants and nonparticipants. This ultimately results in a positive ROI, which shows that a company that utilizes well-designed incentive programs such as President’s Clubs increases their sales, production, and loyalty altogether.
Are you ready to begin rewarding your top performers and driving sales growth? Contact us today and let us help you design your next successful President’s Club!