Sutton Planning Rebrand Results

It’s been a month since Sutton Planning launched, and the results have been great! Thank you for all of the wonderful feedback!

On June 19, Sutton & Associates rebranded into Sutton Planning. After 30 years in the incentive travel business, we wanted to celebrate and commemorate the milestone in some way. All this time, our company has been dedicated to designing one-of-a-kind corporate travel incentives and destination meetings. As such, we needed a name that spoke more to who we are and the luxury services we offer. Thus, Sutton Planning was born.

Our Sales & Marketing Advisor, Taylor, headed up the rebrand projectSeveral elements needed to be addressed during the rebrand, which included our new name, colors, and taglineIt was important to us to also relate to our sister company, Alabama World Travel. The brands, while quite different, are also related in that both companies offer customized travel. Here at Sutton Planning, we focus on corporate travel incentives, meetings, and events, while Alabama World Travel focuses strictly on designing individual leisure travel experiences. Have a leisure trip in mind? Make sure you reach out to them and their team of excellent travel advisors. Both brands prioritize the phrase “by design” and avoid cookie-cutter approaches. Every program that we plan is designed from scratch with the client’s visions and goals in mind.

It took a lot of team collaboration to create our new brand and appearance. We spent months designing, meeting, and working together to ensure that we got everything right. Now we have a new name, logo, and website with a fresh and luxurious feel that reflects our services. We are so thankful for this new era to be able to continue to grow and develop our brand awareness within the industry. Our brand now speaks for itself. When new clients find us online, they know that we plan travel incentives, meetings, and events without even having to pick up the phone. That was our main goal with the rebrand.

We have received nothing but positive feedback from all our clients, partners, and vendors and we could not be more grateful. We’re so excited and so thankful to everyone who has visited our website and social media and has taken the time to invest and learn why we did this. Make sure you continue to keep up with our journey as this is only the beginning of our new era!

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