New year, new incentive destinations. What better way to reward your top performers than with a travel incentive to a truly unique, one-of-a-kind location?
2025 is the year to plan your next travel incentive or corporate retreat that rewards, motivates, and connects. From the snowy mountains of Iceland and Montana’s Big Sky Country to the seaside allure and coastal towns of Sicily and Punta Mita, there’s no shortage of unforgettable experiences to inspire your team. Here is part one of unique incentive destinations of 2025:
Prague
Often called the “City of a Hundred Spires,” Prague is an extraordinary destination for incentive travel participants seeking it all: luxury, culture, and old-world character. This enticing city features landmarks dating back to over 600 years, including the St. Vitus Cathedral and the Charles Bridge, and a vibrant cultural scene with classical concerts and traditional Czech breweries. The city’s unique and compact walkable layout and UNESCO-listed historical center make it ideal for groups to explore local experiences, including private castle tours of Prague Castle, dinner cruises on the Vltava River, and hot air ballooning over the Chez countryside. For an exceptional stay, luxury hotels like the Four Seasons Hotel Prague and the Alchymist Grand Hotel provide unparalleled accommodations and prime locations in the heart of the city for guests to enjoy all that Prague has to offer.
Sicily
Sicily is one of the Mediterranean’s largest and most distinguished islands captivating visitors with its collective history and culture influenced by the Greeks, Romans, Arabs, and French. Visible through the city’s landmarks and outstanding cuisine, guests can immerse themselves in Sicilian culture by participating in cooking classes and wine tastings in Marsala, hiking Europe’s most active volcano Mount Etna, and sailing through the nearby Aeolian Islands. Additionally, five-star accommodations like the Grand Hotel Villa Igiea offer a blend of Sicily’s historic charm with other modern amenities, providing a perfect retreat for guests exploring the island. From Palermo’s street food to the Valley of the Temples, the opportunities of Sicily are endless.
Sutton Secret: Sutton Planning President, Liz Sutton, has been to many amazing destinations over her career, and Sicily remains one of her favorites of all.
Switzerland
For incentive groups drawn to both relaxing retreats and adventurous activities, Switzerland is a top-tier location. This country is well-known for its skiing in Zermatt, scenic train journeys through the Alps, and hands-on experiences in participating in the nation’s Swiss culture like chocolate-making, offering a wide array of unforgettable activities perfect for groups. Switzerland’s Alpine heritage is reflected in the country’s traditions of folk dance and agriculture, further enriching the incentive experience. Elevate your stay at the Badrutt’s Palace Hotel in St. Moritz or Gstaad Palace, where luxury accommodations and exceptional dining meet Switzerland’s world-class skiing.
Iceland
Iceland is far from conventional. This North Atlantic island near the Artic Circle entrances all its visitors, from its dramatic glaciers and lagoons to its Viking heritage and Norse traditions. Popular for its geothermal landmarks, incentive participants can explore the iconic Blue Lagoon, hike glaciers, and witness the spectacular Northern Lights or the “Midnight Sun” during summer. Unique experiences like Golden Circle tours, Jokulsarlon Glacier Lagoon excursions, and ice-caving immerse groups in Iceland’s natural beauty and unforgettable outdoor activities, while luxury hotels like The Reykjavik EDITION provide the rest and relaxation in between. A dream destination for adventurers, Iceland’s off-the-beaten-path excursions are truly unmatched.
Lisbon
Lisbon, Portugal’s enchanting capital, is a top destination for incentive groups seeking enticing experiences that blend the country’s history, culture, and natural scenery. Perched along the Tagus River, the city’s rolling hills, azulejos, and cobblestone streets lead to iconic landmarks like the Belem Tower and the Alfama district, where its 2,000-year history comes to life. Guests can enjoy a variety of excursions and group activities, such as port wine tastings, private Fado music performances, and day trips to the stunning palaces of Sintra, ending the day at five-star hotels like the Bairro Alto Hotel.
Are you ready to reward your team and explore the next travel destinations of 2025? Contact us today to begin planning your next travel incentive, meeting, or corporate retreat!