Two countries, one goal: an unforgettable, transformational incentive travel experience.
Switzerland and England offer two distinct approaches to incentive travel, each catering to unique group expectations and objectives. Recently, Sutton Planning and IGS hosted an informative webinar featuring these picturesque destinations and charming hotels. We answered the question of how these locations can help you meet your team’s goals for motivation and engagement, so you can decide which destination aligns with your group’s needs.
Why Switzerland is Ideal for Incentive Travel
Think Switzerland might be the perfect option for your group? Take a look at these options from the Bürgenstock Collection:
Bürgenstock Resort Lake Lucerne: Perched high above Lake Lucerne, this iconic resort delivers a truly awe-inspiring experience. With three distinct hotels, expansive wellness facilities, and panoramic Alpine views, it offers both variety and exclusivity. From large-scale events in unique venues to unforgettable moments overlooking the mountains, it sets the stage for a standout incentive program.
Royal Savoy: Located along the shores of Lake Geneva in Lausanne, this elegant property blends historic Art Nouveau architecture with modern comforts. Its prime location offers easy access to UNESCO-listed vineyards, cultural landmarks, and scenic lakefront experiences, making it ideal for groups seeking a refined yet vibrant setting.
Hotel Schweizerhof: Situated in the heart of Bern, this historic hotel immerses guests in classic Swiss hospitality within a UNESCO World Heritage city. With its central location and timeless character, it serves as a perfect base for cultural exploration while maintaining a polished, upscale atmosphere.
Why England is Ideal for Incentive Travel
England offers a compelling balance of countryside charm and urban accessibility, making it an ideal destination for groups seeking both relaxation and convenience. The experience emphasizes cultural immersion and heritage, paired with modern luxury, giving groups the opportunity to connect through curated activities and shared experiences.
Ready to commit to England for your next group event? Check out these three choices from the Exclusive Collection:
- Royal Berkshire: A peaceful countryside estate near London, this Queen Anne-style manor offers a relaxed and refined experience. This property features flexible event spaces and scenic surroundings, making it well-suited for groups seeking privacy and a tranquil setting with access to modern convenience.
- Pennyhill Park: This luxury countryside retreat combines classic English elegance with modern indulgence. Known for its award-winning dining and spa, it provides a well-rounded experience that balances relaxation, wellness, and team building, all just a short distance from London.
- The Manor House: Nestled in the storybook village of Castle Combe in the Cotswolds, this property offers a truly immersive and memorable experience. With its historic charm, Michelin-starred dining, and unique overnight village atmosphere, it creates a sense of exclusivity that is difficult to replicate elsewhere.
How to choose the best incentive travel destination for your group
| Category | Switzerland | England |
|---|---|---|
| Program Impact | High-impact, awe-inspiring Alpine landscapes paired with iconic luxury resorts | Intimate, memorable countryside experiences rooted in heritage and charm |
| Program Vibe | Dynamic, energetic, and visually dramatic | Immersive, relaxed, and experience-driven |
| Accessibility | Seamless travel via Zurich or Geneva, with efficient rail connections for multi-city programs | Historic tours, falconry, archery, foraging, culinary experiences |
| Experiences | Hiking, glacier excursions, scenic rail journeys, cultural tours, chocolate tastings, lake activities, winter sports | Historic tours, falconry, archery, foraging, culinary experiences |
| Ideal for… | Variety, nature-focused itineraries, adventurous travelers, larger groups | Exclusivity, group bonding, immersive programs, small to mid-size groups |
When making a destination choice for your inventive travel program, consider about your goals and your people. What would suit your needs and excite and engage your group the most? Both Switzerland and England offer memorable and impactful experiences for your next incentive trip.