Incentive Travel Statistics

Is there anything more motivating and inspiring to your team than rewarding their hard work through the excitement and adventure of travel?

The Incentive Research Foundation recently released data concerning attendee preferences for incentive travel. When it comes to incentive travel, it is important to consider what is driving the workforce. This new data highlights attendee preference for destinations, experiences, length of trip, and several other important drivers.


Most Important Features:

A bar chart showing the percentage of people who prefer to stay in a hotel.

IRF research shows that incentive travel participants value abundant amounts of leisure time to relax and rejuvenate. Among other top drivers is staying in luxurious, all-inclusive accommodations, experiencing unique cultural encounters, and having the option to bring a guest. The opportunity to have their needs and desires met in these ways is precisely what makes incentive travel so motivational for the workforce. 

Destination Preferences:

A chart showing the top ten countries in the world.

American destinations are becoming much more prominent among incentive travelers, Hawaii being a recurring favorite location. Currently, incentive travelers prefer warm weather over colder climates. Despite this fact, destinations in Europe and Canada are still favorable destinations for travel incentives. Choosing the right destination can be hard, but it doesn’t have to be. Our team of professionals can recommend destinations for your given target audience based on our knowledge, statistical data, and your company’s goals.

Destination Length of Trip:

A bar chart showing the number of days in a week.

Incentive travel participants highly prefer the 4–6-day trip length versus any other option. However, the destination greatly affects the length of the incentive trip. For instance, if you are traveling to Europe, we recommend at least 7 days to make the experience worthwhile. Based on your desired destination, our team can assist with recommending the appropriate number of days to include for your incentive trip.

Top Desired Experiences:

A list of the top travel destinations in the world.

The top five desired destination experiences from participants over the last few years are ranked as follows: beach/sunshine, adventure travel, cruises, mountains, and cultural importance. Although cruises appear third on this list, over the last few years, they have slowly started to rise to the top of the desired experiences participants want. Our team stays on top of yearly data that helps us recommend relevant desired experiences that participants are currently craving.

Participating Generations in 2023:

A bar chart showing the percentage of millennials and boomers.

With the influx of a younger workforce comes a changing landscape of destination preferences and experiences. Since Millennials make up a majority of the workforce in 2023, they also make up the majority of incentive travel participants. With this data, companies can strategically plan incentive travel experiences that are appealing to the Millennial generation.

While the destination may change over time and across generations, one thing is certain: incentive travel will always be a great way to motivate your workforce and maximize performance. Start a conversation with us today to begin designing an unforgettable experience for your employees, clients, or business partners!

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