Imagine arriving at your company’s annual President’s Club trip. Your top performers are welcomed with a private check-in, a signature cocktail in hand, and a curated luxury gift experience (perhaps a designer sunglass fitting for each guest?). From the very first moment, your company is creating something transformational, not just a trip, but a memory that cements loyalty, strengthens relationships, and inspires future performance.
Incentive travel has the power to motivate and reward like no other business tool. Yet, behind the magic lies complex logistics, a world filled with contract negotiations, registration systems, detailed planning, communications, risk management, and on-site execution. That’s where a full-service incentive travel partner comes in. At Sutton Planning, we do more than plan trips; we serve as an extension of your team, ensuring every element of your program reflects your brand and delivers measurable results.
Why Partner with a Full-Service Incentive Travel Company?
Many agencies offer niche services, but a true full-service partner manages every detail with white-glove precision. Sutton Planning delivers a seamless end-to-end experience, freeing you to focus on what matters most: connecting with your clients, colleagues, and top performers. Unlike working directly with multiple vendors, you’ll always have a single, dedicated Sutton Planning contact. No matter what shifts behind the scenes, your Sutton team remains your consistent point of connection, ensuring clear communication and seamless execution from the first proposal to the final review.
Our expertise spans:
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PRE-TRAVEL PLANNING: At Sutton Planning, we help you select the right destination, negotiate favorable contracts, and assign a dedicated program manager and team to bring your vision to life.
- PROMOTION: Sutton Planning elevates your incentive brand recognition with customized program marketing including a trip logo, customized website, visual and informative email campaign, and pre-travel gifts, all designed to engage participants and maximize your investment.
- COMMUNICATIONS: From “know and go” webinars and online registration to a personalized travel app and quarterly updates, we ensure clear, proactive communication that keeps everyone informed and confident.
- ON-SITE MANAGEMENT: Our team is your VIP concierge. Sutton Planning manages every detail on-site and is present to answer and anticipate your guests’ needs, questions, and ensure a seamless travel experience, from transportation to accommodations, dining, private events, excursions, and more.
- RISK MANAGEMENT: Managing risk and uncertainty requires experience. Even the best-planned programs can face disruptions, and true partnership means protecting your guests and your brand when they do. For example, when wildfires impacted a client’s Napa Valley trip, the Sutton Planning team acted swiftly to secure buses, relocate the group to the Fairmont San Francisco, and redesign the entire itinerary within a matter of hours. Our client and his guests enjoyed a delightful private dinner experience on the water and a well-orchestrated travel experience throughout the remainder of their incentive trip. Sutton Planning’s client remained focused on their guests and relationships rather than crisis management.
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POST-TRAVEL REVIEW: Sutton Planning gathers feedback, reviews your incentive goals and expectations, results, and provides insights to measure success. This information is documented for future incentives, helping you continuously refine and strengthen future programs.
With Sutton Planning, you don’t just hire an event planner; you have a trusted partner who collaborates with your team and serves as an advocate who protects your brand, supports the integrity of your incentive, your vision, your travelers, and champions your company’s success.
What Sets Sutton Planning Apart?
Not all full-service travel partners are created equal. Here’s what makes Sutton Planning the premier choice in the incentive travel industry:
- DECADES OF EXPERIENCE: With over 35 years in business, our founder remains actively involved, providing consistency and expertise that are rare in the industry.
- CONSISTENT CONTACT: Vendors may change personnel or move roles, but your Sutton Planning team remains constant, your single, trusted point of contact from day one through on-site execution.
- END-TO-END, WHITE-GLOVE EXECUTION: From registration to on-site logistics, every program—large or small—receives our meticulous attention and commitment to excellence.
- MEASUREABLE ROI: We don’t just design incentives; we track and report results, ensuring your investment drives measurable impact.
- INTEGRATED TRAVEL SERVICES: Our in-house travel capabilities allow us to rebook flights, pivot itineraries, and leverage long-standing vendor relationships with reliability and ease.
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FAMILY-OWNED & VALUES-DRIVEN: Now led by second-generation owner Liz Sutton, Sutton Planning combines professional excellence with personal care. Client funds are safeguarded, partners are treated with respect, and every program is handled with integrity.
Client Testimonials
The true measure of our success lies in the experiences of those we serve:
“The reason we take on this big time and financial commitment is to build relationships with our customers. Sutton Planning helped create excitement for the trip in advance, then worked hard to make sure everyone felt relaxed and informed every step of the way. We’re looking forward to working with Sutton Planning for our next sales incentive adventure!”
–R.B., Media Industry
“The Sutton team is so wonderful the planning and experience always so well done and flawlessly. You gals are amazing so glad to work with you all.”
–M.C., Electronics and Technology Industry
“There is no travel business in America that I’ve worked with that matches the preparation, commitment and overall friendliness of Sutton Planning. The planning stages are well-done and timely. The execution on-site is stellar. It’s really an amazing group to work with, and we’ll definitely be working with them again!”
–E.S., Media Industry
Ready to Elevate Your Incentive Travel Program?
If you can dream it, we will deliver. At Sutton Planning, we design, manage, and execute luxury incentive travel programs that inspire, reward, and drive results. With Sutton Planning as your partner, you gain peace of mind knowing that every detail is handled with intention, strategy, and genuine care.
Let’s create an incentive travel experience that delivers lifelong results. Connect with Sutton Planning today to start your journey.